

OUR POLICIES
TERMS OF USE
WEST BERKSHIRE FAMILY LIFE User Agreement
Last Updated: 20th October 2025
1. ACCEPTANCE OF TERMS
This website (the "Website"), located at www.westberkshirefamilylife.com, is owned and operated by West Berkshire Family Life ("West Berkshire Family Life", "we", "us" and "our"). These terms and conditions of use ("User Agreement") govern your access and use of the Website and its content.
By using the Website, you acknowledge that you have read this Agreement, understand it and agree to be bound by its terms and conditions. You also acknowledge that you have read and understand our Privacy Policy and Cookie Policy. If you do not agree to these terms, you should not use or access the Website.
2. ELIGIBILITY AND DIGITAL-FIRST APPROACH
You must be 13 years or older to use the Website. By using the Website, you represent that you are 13 years or older or that you are using the Website with the consent of a parent or guardian. If you are under 18, your parent or guardian should review these terms.
Newsletter Subscriptions: Anyone 13+ can subscribe to our free newsletters (with parental consent if under 18).
Paid Memberships: You must be 18 or older to purchase a paid membership. See our separate Membership Terms and Conditions for details.
Our Digital-First Operations
West Berkshire Family Life operates as a digital-first, environmentally conscious business:
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Paperless business: All memberships, communications, and documents are digital
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No physical cards: Digital membership cards only (reducing plastic waste)
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Electronic communications: Email newsletters instead of printed materials
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Cloud-based systems: Efficient, energy-conscious data storage
3. PRIVACY AND DATA PROTECTION
Your privacy is important to us. Our collection and use of personal information is governed by our Privacy Policy and Cookie Policy. Please read these documents carefully to understand how we handle your data.
Subscription Management: When you subscribe to our membership service:
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Frontcover manages your membership account, subscription details, customer portal access, and sends membership-related emails and push notifications (if you add your card to mobile wallet)
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Stripe processes all payment and billing transactions securely on their PCI-DSS compliant platform AND sends automated billing emails (payment receipts, renewal reminders)
These services process data according to their own privacy policies and security standards. We do not store payment card details on our servers.
4. USER CONDUCT
You agree to use the Website only for lawful purposes and in accordance with these Terms. You shall not:
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Use the Website in any way that causes, or is likely to cause, interruption, damage or impairment to the Website or access to it
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Engage in any of the Prohibited Activities listed in Schedule A
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Post content that violates our content guidelines
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Attempt to gain unauthorised access to any part of the Website
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Use automated systems, bots, or scripts to access the Website
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Interfere with the Website's security features
You understand that the Internet is not secure and you are responsible for all electronic communications and content sent from your devices to us.
4A. MEMBERSHIP CARDS AND BENEFITS
4A.1 Digital Membership Cards
If you subscribe to our membership service, you will receive a digital membership card. You agree to:
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Keep your membership card secure and confidential
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Not share your card or membership number with non-members
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Present your card to partner businesses when redeeming offers
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Ensure your card information is accurate
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Report lost or stolen cards immediately
4A.2 Prohibited Card Use
You must not:
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Share your membership card with others
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Allow others to use your membership for discounts
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Create duplicate or fake membership cards
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Use an expired or cancelled membership
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Misrepresent your membership status
Violation may result in membership termination without refund.
5. INTELLECTUAL PROPERTY
5.1 Website Content
West Berkshire Family Life and its licensors own all rights, including intellectual property rights, in Website content (excluding Member-posted content). This includes graphics, logos, images, audio clips, software, and all other materials ("Company Content").
5.2 Copyright Protection
All Company Content is protected by copyright and may not be used without our express written consent. You must not copy, display, or distribute Company Content on any other platform without permission. Copyright notices must remain intact and unaltered.
5.3 Trademarks
All trademarks, service marks, and logos appearing on the Website are proprietary to West Berkshire Family Life or their respective owners. You may not use these marks without prior written consent.
5.4 License to Use Website
We grant you a limited, revocable, personal, non-transferable license to access and use the Website for personal purposes only, subject to these Terms. You may not:
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Download, copy, or modify the Website or its content (except normal browser caching)
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Use the Website for commercial purposes without permission
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Create derivative works or databases from Website content
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Use data mining, robots, or similar extraction tools
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Frame or embed Website content on other sites
You may link to our homepage (www.westberkshirefamilylife.com) but may not use framing techniques or meta-tags incorporating our name or trademarks without express permission.
6. THIRD-PARTY SERVICES AND LINKS
Where you purchase goods or services from third-party providers through the Website, you enter into a direct contract with those providers. We do not review, own, or control third-party content or services and are not responsible for transactions between you and third parties, unless clearly stated otherwise.
The Website may contain links to third-party websites. We do not control these sites and are not responsible for their content or privacy practices. We encourage you to review the terms and privacy policies of any third-party sites you visit.
We are not responsible for discount availability, terms, or fulfillment by partner businesses. Members must address partner issues directly with the business.
7. WEBSITE AVAILABILITY AND MAINTENANCE
We strive to ensure the Website is available and error-free, but cannot guarantee uninterrupted access due to the nature of the Internet. We may suspend or restrict access for repairs, maintenance, or new feature implementation, and will attempt to limit such disruptions.
We reserve the right to refuse access to the Website at any time and are not responsible for connection quality or access issues on your end.
8. SECURITY AND MALWARE
While we take precautions to keep the Website free from viruses and malicious software, such threats may exist on linked third-party sites. You must take reasonable steps to protect your devices and software.
9. DISCLAIMERS AND LIMITATIONS OF LIABILITY
9.1 No Warranties
We provide the Website "as is" without warranties of any kind, including fitness for purpose, merchantability, title, or non-infringement. We do not warrant that the Website will be uninterrupted, error-free, secure, or reliable.
9.2 Liability Exclusions
We exclude liability for:
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Third-party actions or errors
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Your inability to use the Website or search results
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Content accuracy, reliability, or completeness
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Indirect, incidental, consequential, or punitive damages
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Loss of profit, data, goodwill, or other intangible losses
9.3 Liability Cap
Our total liability to you in any 12-month period shall not exceed the greater of:
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The total fees you have paid to us in the 12 months preceding the claim
This cap applies to all claims arising from or related to these Terms or your use of our services, except where law prohibits such limitation.
9.4 Statutory Rights
Nothing in these Terms excludes our liability for death, personal injury caused by our negligence, or fraud.
10. INDEMNIFICATION
You agree to indemnify and hold harmless West Berkshire Family Life, its affiliates, and their respective officers, directors, employees, and agents from any claims, damages, costs, or expenses (including reasonable legal fees) arising from your use of the Website or breach of these Terms.
11. MODIFICATIONS TO TERMS
We reserve the right to modify these Terms at any time. Material changes will be posted on this page with an updated effective date. Your continued use of the Website after changes constitutes acceptance of the modified Terms. You should regularly review these Terms.
12. TERMINATION
We may suspend or terminate your access to the Website at our discretion, including for breach of these Terms. Upon termination, your right to use the Website ceases immediately.
13. DISPUTE RESOLUTION
13.1 Informal Resolution
Before formal proceedings, you agree to contact us to attempt informal resolution of disputes.
13.2 Injunctive Relief
Either party may seek injunctive or equitable relief in the courts of England for enforcement of these Terms.
14. GOVERNING LAW AND JURISDICTION
These Terms are governed by English law. For injunctive relief matters, the parties submit to the exclusive jurisdiction of English courts.
15. ANTI-SPAM PROVISIONS
If you breach these Terms by sending unsolicited bulk communications through the Website, you agree to pay us £50 for each such communication as liquidated damages, representing a reasonable estimate of harm caused.
16. GENERAL PROVISIONS
16.1 Entire Agreement
These Terms, together with our Privacy Policy and Cookie Policy, constitute the entire agreement between us regarding Website use.
16.2 Severability
If any provision is unenforceable, the remaining provisions continue in full effect.
16.3 No Partnership
No joint venture, partnership, or agency relationship exists between you and us through your use of the Website.
16.4 Waiver
No waiver of any term is effective unless in writing and signed by the waiving party.
17. COMPLAINTS PROCEDURE
We take complaints seriously and aim to resolve any issues promptly and fairly.
17.1 How to Complain
If you have a complaint about our service, please contact us at:
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Subject Line: Include "Complaint" in the subject line
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Details: Provide your full name, contact details, and a clear description of your complaint
17.2 Our Response Process
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Acknowledgment: We will acknowledge receipt of your complaint within 7 working days
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Investigation: We will investigate your complaint thoroughly
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Resolution: We aim to provide a full response with our proposed resolution within 14 working days
17.3 If You're Not Satisfied
If you are not satisfied with our response, you may:
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Contact Citizens Advice Consumer Service: 0808 223 1133 or visit www.citizensadvice.org.uk
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Report issues to Trading Standards via your local authority
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Use Alternative Dispute Resolution (ADR) services
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Contact the relevant ombudsman service for your type of complaint
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Pursue the matter through small claims court
17.4 Specific Complaint Types
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Subscription billing complaints: Must be raised within 60 days of the charge
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Service quality issues: Should be reported as soon as reasonably possible
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Contact us directly at: hello@westberkshirefamilylife.com
18. CONTACT INFORMATION
For questions about these Terms:
West Berkshire Family Life
Contact Name: Candice Syndercombe
Email: hello@westberkshirefamilylife.com
Website: www.westberkshirefamilylife.com
Postal Address:
101 Home Straight, Newbury, Berkshire RG14 7WU
ICO Registration Number: ZB939113
SCHEDULE A - PROHIBITED ACTIVITIES
Users must not:
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Violate any applicable laws or regulations
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Infringe intellectual property rights
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Post harmful, defamatory, or offensive content
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Engage in harassment or bullying
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Distribute spam or unsolicited communications
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Upload viruses or malicious code
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Attempt unauthorized access to systems
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Impersonate others or provide false information
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Engage in commercial activities without permission
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Interfere with Website operations or other users' experience
PRIVACY POLICY
West Berkshire Family Life
Last Updated: 20th October 2025
1. INTRODUCTION
This privacy notice explains how we collect and process your personal data when you use our website https://www.westberkshirefamilylife.com, including when you purchase products or services, sign up to our newsletter, or participate in competitions.
Important: By providing us with your data, you confirm that you are 13 years of age or older. If you are under 18, you should have parental consent to use our services. Our subscription services require you to be 18 or older.
West Berkshire Family Life is the data controller responsible for your personal data (referred to as "we", "us" or "our" in this notice).
For privacy-related matters please contact:
Candice Syndercombe
Email: hello@westberkshirefamilylife.com
Your Right to Complain
If you're unhappy with how we handle your data, you can complain to the Information Commissioner's Office (ICO) at www.ico.org.uk. However, please contact us first so we can try to resolve your concerns.
Keep Your Information Updated: Please notify us promptly of any changes to your personal information by emailing hello@westberkshirefamilylife.com.
2. WHAT PERSONAL DATA WE COLLECT
Personal data means information that can identify you. We may collect the following types:
2.1 Information You Provide Directly
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Identity Data: First name, last name, username, title, date of birth, gender, marital status
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Contact Data: Billing address, delivery address, email address, phone numbers
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Financial Data: Bank account and payment card details
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Profile Data: Username, password, purchase history, interests, preferences, feedback, survey responses
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Communications: Messages you send us, competition entries, newsletter preferences
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Membership Data (for paying members only): Membership number, children's age ranges, year of birth, postcode, discount redemption history
2.2 Information We Collect Automatically
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Technical Data: IP addresses, browser type and version, device information, operating system, time zone settings, location data
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Usage Data: How you navigate our website, pages visited, time spent, clicks, search terms
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Marketing Data: Your preferences for receiving marketing communications
2.3 Information from Third Parties
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Analytics providers: Such as Google Analytics (based outside the EU/UK)
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Advertising networks: Such as Facebook and Google Ads
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Payment and membership providers: Stripe processes payment transactions and Frontcover manages membership data on our behalf. They may provide transaction confirmation and membership status data to us.
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Email marketing platforms: Mailchimp (currently) and Wix (planned migration) process email communications and track email engagement data (opens, clicks) on our behalf
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Social media platforms: When you interact with our social media content
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Publicly available sources: Such as Companies House and the Electoral Register
2.4 Aggregated Data
We may process aggregated data derived from your personal data for statistical analysis, but this data cannot identify you individually.
What We Don't Collect
Sensitive Data: We do not intentionally collect sensitive personal data such as information about your race, ethnicity, religious beliefs, political opinions, health, sexual orientation, or criminal convictions.
3. HOW WE USE YOUR PERSONAL DATA
We only use your personal data when legally permitted. The main legal grounds are:
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Contract performance: When necessary to provide services you've requested
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Legitimate interests: When necessary for our business operations and your rights don't override these interests
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Legal compliance: When required by law
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Consent: For marketing communications (you can withdraw consent anytime)
3.1 Purposes and Legal Basis
3.2 Marketing Communications
You'll receive marketing from us if you:
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Purchase goods or services from us, OR
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Sign up for our newsletter or marketing communications, OR
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Enter competitions or provide your details with marketing consent
Your choice: You can opt out of marketing communications at any time by:
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Clicking unsubscribe links in emails
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Emailing us at hello@westberkshirefamilylife.com
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Updating preferences in your account settings
Note: Opting out of marketing won't stop service-related communications (order confirmations, account updates, etc.).
3.3 Newsletter Subscribers vs Paying Members
We offer two ways to stay connected with West Berkshire Family Life:
Free Newsletter Subscription:
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No payment required
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Subscribe with just your email address and name via the website
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Receive our monthly newsletters with family activities, events, and local information
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Managed and sent via Mailchimp (migrating to Wix Email Marketing)
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You can unsubscribe at any time
Paid Membership:
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Requires payment and full account registration
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Includes everything in the free newsletter PLUS:
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Membership management via Frontcover
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Emails from us via Frontcover (updates for paid members)
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Optional push notifications if you add your card to mobile wallet and enable notifications
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Data Processing:
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Free newsletter subscribers: We only process your name and email address via Mailchimp/Wix
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Paying members: We process additional data (membership number, payment details, children's ages, postcode) via Frontcover and Stripe for membership management
Your Choice:
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You can be a free newsletter subscriber without becoming a paying member
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If you become a paying member, you automatically receive newsletters plus get access to membership benefits
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You can unsubscribe from newsletters while keeping your paid membership active, hower you may not be informed of offer updates if you have unsubscribed.
4. SHARING YOUR PERSONAL DATA
We may share your personal data with:
4.1 Service Providers
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Website hosting: Wix provides our website hosting infrastructure, security, and performance services
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Payment processors:
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Stripe (payment and billing): Processes payment transactions for paying members AND sends automated billing emails including renewal reminders
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Frontcover (membership management): Manages member accounts and subscription status for paying members only
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Membership management and communications (paying members only): Frontcover manages paying member accounts, customer portal, subscription status, and sends membership-related communications including:
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Membership confirmation emails
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Digital membership card delivery emails
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Important account update emails
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Push notifications to mobile wallet (if member adds card to Apple Wallet or Google Pay)
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Billing communications (paying members only): Stripe sends automated billing-related emails including:
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Renewal reminder emails (30 days before renewal)
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Failed payment notifications
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Billing dispute updates
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Email marketing platforms: Mailchimp (migrating to Wix Email Marketing) sends newsletters to all email subscribers (both free newsletter subscribers and paying members). These platforms process your email address, name, and email engagement data (such as opens and clicks)
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Partner businesses (paying members only): When you redeem an exclusive member offer, partner businesses may view your name and membership number displayed on your digital membership card for verification purposes only
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Analytics providers: Google Analytics for website usage analytics, plus Wix Analytics integrated with our hosting platform
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Marketing services: Social media advertising networks
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Customer service: Email support and customer enquiry management
4.2 Professional Advisers
Lawyers, accountants, auditors, insurers, and other professional service providers.
4.3 Regulatory Authorities
HMRC, ICO, and other authorities when legally required.
4.4 Business Transfers
If we sell, merge, or transfer parts of our business, your data may be transferred to the new owners.
Third-Party Standards: We require all third parties to protect your data and only process it for specified purposes according to our instructions.
4.5 Partner Verification and Offer Redemption
When you redeem member offers at partner businesses:
Data Visible to Partners:
Your digital membership card displays:
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Your name
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Your membership number
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Membership validity status (active/expired)
How Partners Verify:
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You show your digital membership card (QR code or visual display)
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Partner scans QR code or visually checks your card
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Partner may contact us to confirm active membership status
Data Partners Do NOT Receive:
Partners cannot access:
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Your email address
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Your postal address or postcode
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Your phone number
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Your children's ages
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Your payment details
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Your membership purchase history
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Any other personal information
Verification by Us:
If a partner contacts us to verify your membership, we will only confirm:
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Whether the membership number is valid
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Whether the membership is currently active
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We will NOT provide any additional personal information
Your Control:
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You choose when to show your membership card to partners
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You control which partners receive your discount
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You may provide additional personal details to partners directly (e.g., for bookings), but this is separate from membership verification
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Partners are independent data controllers for any data you provide to them directly
5. INTERNATIONAL DATA TRANSFERS
Some of our service providers are based outside the UK/EU, which means your data may be transferred internationally.
5.1 Safeguards We Use
When transferring data internationally, we ensure protection through:
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Adequacy decisions: Transferring only to countries deemed adequate by UK/EU authorities
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Standard contractual clauses: EU-approved contracts that require the same data protection standards
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Certification schemes: Providers with recognized data protection certifications
5.2 Specific Transfers
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Google Analytics: Data transferred to the US under Google's data protection commitments
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Wix (Website Hosting): Our website is hosted on Wix's global infrastructure. Data may be processed in multiple locations including the US, EU, and Israel (where Wix is headquartered). Wix complies with GDPR and uses Standard Contractual Clauses for international transfers. See Wix Privacy Policy
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Social Media Platforms: Data may be transferred globally according to their privacy policies
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Payment Processors: International processing for payment authorization and fraud prevention
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Email Marketing Platforms: Mailchimp (US-based) processes email data under Standard Contractual Clauses and their Data Processing Agreement. If we migrate to Wix, data may be processed globally in accordance with their data protection commitments
Contact us at hello@westberkshirefamilylife.com for more information about specific international transfer safeguards.
6. DATA SECURITY
6.1 Our Security Approach
We take the security of your personal data seriously and implement a multi-layered approach:
Website Security (via Wix Hosting):
Our website is hosted on Wix's secure platform, which provides:
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SSL/TLS encryption (HTTPS) for all website traffic
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DDoS protection and firewall security
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Automatic security updates and patches
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Secure data centers with physical access controls
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24/7 security monitoring
What We Secure Directly:
For data we collect and manage (such as your email address, name, customer enquiries, and website usage data), we implement:
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Secure website hosting with SSL/TLS encryption (https)
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Password-protected systems with access limited to authorized personnel
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Secure email communications
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Regular security updates and patches
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Secure backup procedures
What Third Parties Secure:
For sensitive data such as payment details and membership management, we rely on industry-leading secure platforms:
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Payment data: Processed and secured by Stripe (PCI-DSS Level 1 certified)
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Membership data: Managed by Frontcover on their secure infrastructure
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Important: We do NOT store payment card details on our own servers. All payment information is processed directly by our secure payment provider, Stripe, ensuring your financial data is protected to the highest industry standards.
Important: We do NOT store payment card details on our servers or website. All payment information is processed directly by our secure payment provider, Stripe, ensuring your financial data is protected to the highest industry standards.
6.2 Third-Party Service Providers
We work with trusted third-party service providers to deliver our services to you. These providers have their own security policies and procedures:
Website Hosting:
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Wix: Hosts our website with enterprise-grade security, SSL/TLS encryption, DDoS protection, automatic backups, and GDPR compliance. Wix maintains secure data centers with 24/7 monitoring. See Wix Security
Payment and Membership Processing:
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Stripe: Processes payment data using bank-level encryption and is PCI-DSS Level 1 certified (the highest level of payment security). Stripe maintains its own comprehensive security infrastructure and is regularly audited for compliance. See Stripe Security
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Frontcover: Manages membership data with secure cloud infrastructure and industry-standard encryption. See Frontcover Security Policy
Email Marketing:
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Mailchimp: Currently delivers newsletters and email communications with TLS encryption and SOC 2 Type II certification. Mailchimp is owned by Intuit and complies with GDPR. See Mailchimp Security
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Wix Email Marketing (planned migration): Will provide email marketing services with enterprise-grade security and GDPR compliance, integrated with our Wix hosting platform. See Wix Security
7. DATA RETENTION
We retain your personal data only as long as necessary for the purposes collected:
7.1 Retention Periods
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Customer accounts: Retained while your account is active, then archived
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Financial records: 6 years after last transaction (tax law requirement)
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Marketing data: Until you unsubscribe or request deletion
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Website analytics: 26 months (Google Analytics default)
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Customer service records: 3 years from last contact
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Legal compliance data: As required by applicable laws
7.2 Deletion and Anonymization
After retention periods expire, we will:
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Securely delete personal data, OR
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Anonymize data so it can no longer identify you (for statistical research)
8. YOUR PRIVACY RIGHTS
Under UK data protection law, you have the following rights:
8.1 Your Rights Explained
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Access: Request copies of your personal data
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Rectification: Correct inaccurate or incomplete data
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Erasure: Request deletion of your data (in certain circumstances)
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Restrict processing: Limit how we use your data
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Data portability: Receive your data in a portable format
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Object: Object to processing based on legitimate interests
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Withdraw consent: For marketing or other consent-based processing
8.2 How to Exercise Your Rights
Email us at hello@westberkshirefamilylife.com with:
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Clear description of your request
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Proof of identity (for security)
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Specific information you're requesting (if applicable)
Response times: We aim to respond within one month. Complex requests may take longer, and we'll keep you informed.
Fees: Usually free, but we may charge a reasonable fee for excessive or repetitive requests.
8.3 Children's Privacy Rights
If you're under 18, you have the same privacy rights as adults. Parents/guardians can exercise these rights on behalf of children under 13. For our subscription services, you must be 18 or older.
9. COOKIES AND TRACKING
We use cookies and similar technologies to improve your experience. For detailed information, please see our separate Cookie Policy.
Quick Summary:
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Essential cookies (always active) for basic website functionality
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Analytics cookies to understand website usage
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Marketing cookies for personalized advertisements (with your consent)
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Social media cookies for social features integration
You can manage cookie preferences through our cookie consent tool or browser settings.
10. THIRD-PARTY LINKS AND SERVICES
Our website may link to third-party websites and services. This privacy policy only applies to our website. When you visit third-party sites:
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Read their privacy policies carefully
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Understand they have different data practices
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Know that we're not responsible for their privacy practices
Social Media Integration: When you use social media features on our site, those platforms may collect data according to their own privacy policies.
11. CHANGES TO THIS POLICY
We may update this privacy policy to reflect:
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Changes in our data practices
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New legal requirements
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Service improvements
How we'll notify you:
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Update the "Last Updated" date
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Email notification for significant changes (if you're a subscriber)
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Website notice for major updates
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Request new consent where required by law
12. CONTACT INFORMATION
General Privacy Questions
West Berkshire Family Life
Email: hello@westberkshirefamilylife.com
Website: www.westberkshirefamilylife.com
Postal Address:
101 Home Straight, Newbury, Berkshire RG14 7WU
ICO Registration
ICO Registration Number: ZB939113
Regulatory Authority
Information Commissioner's Office (ICO)
Website: www.ico.org.uk
Phone: 0303 123 1113
This privacy policy demonstrates our commitment to protecting your personal data and being transparent about how we use it. Thank you for trusting us with your information.
PURPOSE/ACTIVITY | TYPE OF DATA | LAWFUL BASIS FOR PROCESSING |
|---|---|---|
Register you as a customer | Identity, Contact | Contract performance |
Process orders and payments | Identity, Contact, Financial, Transaction | Contract performance |
Manage our relationship with you | Identity, Contact, Profile | Contract performance, Legal compliance, Legitimate interests |
Send newsletters and marketing | Identity, Contact, Marketing | Consent (you can opt out anytime) |
Send membership service emails (paying members only) | Identity, Contact, Membership Data | Contract performance, Legitimate interests |
Send push notifications (paying members who add card to wallet) | Identity, Technical (push tokens), Membership Data | Contract performance, Consent |
Manage member discount redemptions (paying members) | Identity, Membership number | Contract performance, Legitimate interests |
Improve our website and services | Technical, Usage | Legitimate interests |
Provide customer support | Identity, Contact, Technical | Contract performance, Legitimate interests |
Prevent fraud and ensure security | Identity, Contact, Technical | Legitimate interests, Legal compliance |
Competition and prize administration | Identity, Contact, Profile | Contract performance, Legitimate interests |
Personalise your experience | Identity, Contact, Profile, Usage, Technical | Legitimate interests |
COOKIE POLICY
West Berkshire Family Life
Last Updated: 20th October 2025
1. INTRODUCTION
This Cookie Policy explains how West Berkshire Family Life ("we", "us", "our") uses cookies and similar technologies on our website www.westberkshirefamilylife.com (the "Website"). This policy should be read alongside our Privacy Policy and Terms of Use.
By continuing to browse and use our Website, you consent to our use of cookies in accordance with this policy. You can manage your cookie preferences as described below.
2. WHAT ARE COOKIES
Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners about how users interact with their site.
Cookies may be:
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Session cookies: Temporary cookies that are deleted when you close your browser
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Persistent cookies: Cookies that remain on your device for a set period or until you delete them
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First-party cookies: Set by our Website directly
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Third-party cookies: Set by external services we use on our Website
3. HOW WE USE COOKIES
We use cookies for several purposes:
3.1 Essential Cookies (Always Active)
These cookies are necessary for the Website to function properly and cannot be disabled. They include:
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Authentication cookies (to remember if you're logged in)
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Security cookies (to prevent fraud and abuse)
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Load balancing cookies (to distribute traffic efficiently)
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Preference cookies (to remember your settings)
3.2 Performance and Analytics Cookies
These cookies help us understand how visitors use our Website by collecting anonymous information about:
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Pages visited and time spent on each page
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How users navigate through the site
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Error messages encountered
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Browser and device information
We use the following analytics service:
Google Analytics
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Cookie names: _ga, _gid, _gat_gtag_UA-[property-id]
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Duration:
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_ga: 2 years
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_gid: 24 hours
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_gat: 1 minute
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Purpose: Distinguishes unique visitors, tracks user sessions, and throttles request rates to prevent server overload
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Data collected: Anonymous usage statistics, page views, traffic sources, device information
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Privacy Policy: Google's Privacy Policy
3.3 Functional Cookies
These cookies enable enhanced functionality and personalization:
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Remembering your preferences and settings
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Providing social media features
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Personalizing content based on your interests
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Remembering items in your shopping cart
3.4 Third-Party Links and External Services
Social Media and External Links
Our Website includes links to social media platforms (Facebook, Instagram) and to external business websites. These are simple hyperlinks and do not set cookies on your device. When you click these links and visit external sites, those sites may set their own cookies according to their own privacy policies, which we do not control.
Website Hosting and Performance
Our website is hosted on the Wix platform. Wix may set essential cookies necessary for website functionality, security, and performance. These include:
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Session management cookies
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Security and fraud prevention cookies
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Load balancing cookies
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Performance monitoring cookies
For more information about Wix cookies: Wix Cookie Policy
Email Marketing Services
We use email marketing platforms to send newsletters and communications:
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Mailchimp (current provider): When you receive emails from us, Mailchimp may set tracking pixels to measure email opens and link clicks. This helps us understand which content is most valuable to our members.
-
Wix Email (planned future provider): Similar tracking for email engagement and delivery.
These tracking technologies operate within the emails you receive, not on our website. You can disable email tracking in most email clients. For more information:
Payment Processing
When you subscribe to our membership service, payment and membership processing is handled by Frontcover and Stripe on their secure platforms:
-
Frontcover manages your membership account and subscription details
-
Stripe processes your payment information securely
These services may set cookies during the subscription and payment process, but this occurs on their websites, not ours. Please refer to their privacy policies:
We do not store payment card details on our servers. All payment data is encrypted and processed by Stripe in compliance with PCI-DSS security standards.
Business Listings
Links to businesses featured on our Website direct you to their own websites or social media pages. We are not responsible for cookies set by these third-party sites.
4. SOCIAL MEDIA LINKS
When you use links to our social media pages on our Website, you are directed to external platforms (Facebook, Instagram). These simple hyperlinks do not set cookies on your device from our Website. However, once you visit these social media platforms, they may set their own cookies according to their privacy policies:
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Facebook: Facebook Privacy Policy
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Instagram: Instagram Privacy Policy
We do not control cookies set by social media platforms or other external websites you visit through links on our site.
5. COOKIE DURATION
Our cookies have varying lifespans:
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Session cookies: Deleted when you close your browser
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Short-term cookies: Expire within 24 hours to 30 days
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Long-term cookies: May last up to 2 years (typically for preferences and analytics)
Specific duration information is available in your browser's cookie settings.
6. MANAGING YOUR COOKIE PREFERENCES
You have several options for managing cookies:
6.1 Browser Settings
You can control cookies through your browser settings:
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Chrome: Settings > Privacy and security > Cookies and other site data
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Firefox: Options > Privacy & Security > Cookies and Site Data
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Safari: Preferences > Privacy > Manage Website Data
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Edge: Settings > Site permissions > Cookies and site data
6.2 Cookie Consent Management
When you first visit our Website, you can choose to:
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Accept all cookies
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Accept only essential cookies
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Customise your preferences by cookie category
You can update your cookie preferences at any time by clearing your browser cookies or adjusting your browser settings.
6.3 Opt-Out Tools for Analytics
You can opt out of Google Analytics specifically:
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Google Analytics Opt-out: Browser Add-on
6.4 General Advertising Opt-Out
For general advertising cookie management:
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Your Online Choices (UK/EU): www.youronlinechoices.com/uk
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Network Advertising Initiative: www.networkadvertising.org/choices
7. CONSEQUENCES OF DISABLING COOKIES
If you disable cookies, some features of our Website may not function properly:
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You may need to re-enter information more frequently
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Personalized content and recommendations may not be available
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Some interactive features may not work
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We cannot remember your preferences or settings
Essential cookies cannot be disabled as they are necessary for basic Website functionality.
8. UPDATES TO THIS POLICY
We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. When we make material changes, we will:
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Update the "Last Updated" date at the top of this policy
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Notify you through our Website or email (if you're a registered user)
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Request renewed consent where required by law
9. CONTACT INFORMATION
If you have questions about our use of cookies or this Cookie Policy:
West Berkshire Family Life
Contact Name: Candice Syndercombe
Email: hello@westberkshirefamilylife.com
Website: www.westberkshirefamilylife.com
Postal Address:
101 Home Straight, Newbury, Berkshire RG14 7WU
ICO Registration Number: ZB939113
10. YOUR RIGHTS
Under data protection laws, you have rights regarding cookies and the personal data they may collect:
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Right to know what cookies are being used
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Right to consent or refuse non-essential cookies
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Right to withdraw consent at any time
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Right to access, correct, or delete personal data collected through cookies
For more information about your privacy rights, please see our Privacy Policy.
This Cookie Policy is part of our commitment to transparency about how we collect and use information to provide you with better services.
Membership & Subscription Terms and Conditions
Last Updated: 20th October 2025
1. Acceptance of Terms
By subscribing to our membership service ("Service"), you ("Member," "you," or "your") agree to be bound by these Membership Terms and Conditions ("Terms"). These Terms supplement our general Terms of Use and Privacy Policy. If you do not agree to these Terms, do not subscribe to our Service.
Note: These terms apply only to paying members who subscribe to our yearly membership service. If you only subscribe to our free newsletter, different terms apply (see our Privacy Policy and general Terms of Use).
Age Requirement: You must be 18 years or older to subscribe to our membership service. By subscribing, you represent that you are at least 18 years of age.
1A. IMPORTANT DISCLOSURE - COMMERCIAL RELATIONSHIPS
1A.1 How Our Business Works
West Berkshire Family Life operates a dual business model:
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We sell advertising and partnership opportunities to businesses
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We sell memberships to families who want access to exclusive discounts
1A.2 Partner Relationships
The exclusive discounts available through your membership are provided by partner businesses. These partners typically pay us commercial fees for:
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Advertising placement on our website
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Inclusion in our Member Discount Programme
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Featured positioning in our directory
1A.3 What This Means for You
-
Discounts are genuine and independently verified before being offered to members
-
We maintain a minimum of 8 exclusive offers at all times
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We select partners based on relevance to families and quality, not solely on payment
-
We reserve editorial independence - payment does not guarantee positive coverage
1A.4 Transparency Commitment
All paid partnerships are clearly labelled as "SPONSORED" on our website in accordance with UK advertising standards (Consumer Protection from Unfair Trading Regulations 2008 and ASA Code). This disclosure does not affect the value or terms of discounts offered to you as a member.
1A.5 Your Consumer Rights
This commercial relationship does not affect your statutory consumer rights under the Consumer Rights Act 2015. You retain all rights to cancellation, refunds, and complaints as detailed in these terms.
2. RIGHT TO CANCEL (COOLING-OFF PERIOD)
2.1 Your Right to Cancel
You have the right to cancel your membership within 14 days. The cancellation period will expire after 14 days from the day you subscribe to our membership service.
2.2 How to Exercise Your Right to Cancel
To exercise your right to cancel, you must inform us of your decision to cancel by a clear statement. You can:
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Cancel via your Stripe customer portal. A link to this can be found under ‘Manage your subscription’ on both our Website and Frontcover
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Email us at hello@westberkshirefamilylife.com with subject line "Cancellation"
You may use the following wording if you wish:
"I hereby give notice that I cancel my contract for the supply of the West Berkshire Family Life membership service. I subscribed on [date]. My name is [your name], my email address is [your email]."
2.3 Effects of Cancellation
If you cancel your membership within the 14-day cooling-off period:
-
We will reimburse all payments received from you in full
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This applies even if you have redeemed member offers during the trial
-
Reimbursement will be made within 14 days of receiving your cancellation notice
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We will use the same means of payment you used for the initial transaction via Stripe
2.4 Risk-Free Trial Period
We want you to be completely confident in your membership. You may use and test the service during your 14-day cooling-off period:
-
You may redeem any of our exclusive member offers during the trial
-
You may cancel at any time within 14 days for ANY reason
-
You will receive a FULL refund, no questions asked
Our Commitment:
We go beyond the legal minimum to ensure you can genuinely trial the service. This demonstrates our confidence that you will love being a member.
Fair Use:
This trial is available once per person. We trust our members to use offers genuinely during their trial. We reserve the right to decline refunds if we detect fraudulent or systematic abuse (e.g., repeatedly subscribing, redeeming high-value offers, and immediately cancelling).
2.5 After the Trial Period
After 14 days, you may still cancel your subscription renewal at any time via your Stripe customer portal or by contacting us. You will have access to your membership benefits until the end of the billing period. However, no refund will be provided for the remaining subscription period, except where required by law or our Offer Guarantee (minimum 8 exclusive offers). If you would like to close your subscription account before the end of the billing period please contact us directly hello@westberkshirefamilylife.com
3. Membership Service Overview
Our membership service provides subscribers with access to curated offers and exclusive discounts from third-party partners. Membership benefits include:
-
Exclusive offers and discounts from partner services
-
Automatic newsletter subscription with family-focussed content
-
Access to family events and activities in your local area
4. Subscription Plans and Pricing
4.1 Current Pricing Structure
-
Special Introductory Offer: Available for the first 14 days from the official launch date
-
Standard Annual Subscription applies thereafter
-
Billing is processed annually via our third-party payment processor Stripe
4.2 Offer Guarantee
We guarantee a minimum of 8 exclusive offers available at any time during your subscription year. The specific businesses and discounts may change throughout your subscription period as partners join or leave the programme, but we maintain the minimum threshold of 8 exclusive offers. If fewer than 8 exclusive offers are available at any point during your subscription period, you may request a partial refund.
4.3 Pricing Changes
We reserve the right to modify subscription fees with thirty (30) days' written notice. Price changes will not affect your current billing cycle but will apply to subsequent renewals.
4.4 Currency and Taxes
All fees are quoted in GBP (British Pounds) and include applicable taxes unless otherwise stated.
5. Billing and Payment
5.1 Automatic Renewal
Subscriptions automatically renew for successive annual periods unless cancelled. You authorise us to charge your payment method for renewal fees. We will send a 30-day notice prior to renewal.
5.2 Payment Processing
Payment processing is handled by our third-party processors:
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Frontcover: Manages your membership account, subscription details, customer portal access, and sends membership communications (confirmation emails, digital card delivery, account updates, and push notifications if you add your card to your mobile wallet)
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Stripe: Processes all payment and billing transactions securely AND sends automated billing emails (payment receipts, renewal reminders, failed payment notifications)
You must provide accurate, current payment information. Your payment data is encrypted and processed securely by Stripe in compliance with PCI-DSS standards. Your membership data is managed by Frontcover. These providers process data for subscription fulfillment only.
5.3 Cooling-Off Period
New subscribers have a 14-day cooling-off period. You may cancel within this period for a full refund for ANY reason. You may use member offers during this trial period - we stand behind the value of our service.
5.4 Failed Payments
If payment fails, we may suspend your membership benefits until payment is resolved. Continued payment failures may result in account termination.
5.5 Billing Disputes
You must notify us of billing disputes within sixty (60) days of the charge date. Failure to do so waives your right to dispute the charge.
6. Third-Party Partner Services
6.1 Independent Relationships
Partner Services are provided by independent third parties. We are not responsible for Partner Services, their quality, availability, or performance.
6.2 Discount Availability and Changes
-
Discounts are subject to Partner availability and terms
-
The specific businesses and discount offers may change throughout your subscription year
-
Partners may modify or discontinue their participation at any time
-
We maintain a minimum of 8 exclusive offers at all times
-
Some offers may have limited availability or eligibility requirements
-
Individual discount amounts and terms are set by each Partner
6.3 Partner Terms
Your use of Partner Services is subject to each Partner's individual terms and conditions. Disputes regarding Partner Services must be resolved directly with the relevant Partner.
6.4 No Warranties
We make no warranties or representations about Partner Services and disclaim all liability related to your use of Partner Services.
7. Membership Benefits and Limitations
7.1 Personal Use Only
Membership benefits are for your personal use only and may not be:
-
Transferred, sold, or assigned to others
-
Used for commercial purposes
-
Shared with non-members
-
Combined with other offers unless explicitly permitted
7.2 Geographic Restrictions
Some benefits may only be available in certain geographic regions. We reserve the right to verify your location.
7.3 Benefit Changes
We may add, modify, or remove membership benefits at any time and will provide with reasonable notice. Changes to exclusive offers and discounts will be listed on the website and Frontcover. Significant reductions in core benefits will be communicated at least thirty (30) days in advance.
8. Newsletter and Marketing Communications
8.1 Membership Communications
As a paying member, you will receive communications through two different systems:
A. Marketing Newsletters (via Mailchimp/Wix):
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Weekly newsletters with family activities, events, and local information
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Promotional emails about partner offers and seasonal activities
-
Same newsletters that free subscribers receive
-
You CAN unsubscribe from these at any time using the unsubscribe link
B. Membership Service Emails:
Via Frontcover:
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Membership confirmation and digital card delivery
-
Important account updates and changes to terms
Via Stripe:
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Payment receipts and billing confirmations
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Renewal reminders (30 days before renewal date)
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Failed payment notifications
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Billing dispute updates
You CANNOT opt out of these as they are essential for membership and payment processing.
C. Push Notifications (via Frontcover - Optional):
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Available only if you add your membership card to Apple Wallet or Google Pay and turn on notifications
-
New exclusive partner offers
-
Time-sensitive membership updates
-
You CAN disable these in your device settings or by removing your card from your wallet
Important Distinction:
-
Unsubscribing from newsletters (A) does NOT cancel your paid membership
-
You will still receive essential membership emails (B) even if you unsubscribe from newsletters
-
To cancel your paid membership, see Section 11.1 (Cancellation Rights)
8.2 Managing Communications
Unsubscribing from Marketing Newsletters:
You can opt out of marketing newsletters (while keeping your paid membership active) by:
-
Using the unsubscribe link in any newsletter email
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Emailing us at hello@westberkshirefamilylife.com with "Unsubscribe from Newsletter"
Disabling Push Notifications:
If you have added your membership card to your mobile wallet, you can disable push notifications:
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iPhone: Settings > Notifications > Wallet (toggle off)
-
Android: Settings > Apps > Google Wallet > Notifications (toggle off)
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Or: Remove your membership card from your wallet entirely
Service Emails (Cannot Opt Out):
You will continue to receive essential membership emails from Frontcover even if you unsubscribe from marketing newsletters. These are necessary for membership management.
Cancelling Your Paid Membership:
If you want to cancel your paid membership entirely (not just unsubscribe from newsletters), see Section 11 for cancellation instructions. This will stop all communications and end your membership benefits.
9. MEMBERSHIP CARD AND OFFER REDEMPTION
9.1 Digital Membership Card
Upon subscribing, you will receive a digital membership card accessible via:
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Email confirmation with downloadable card
-
Your Frontcover customer portal
-
Mobile-friendly digital format (no app required)
Your digital membership card displays:
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Your name
-
Your unique membership number
-
A QR code for verification
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Membership Tier
9.2 How to Redeem Offers
To redeem exclusive member offers at partner businesses:
You must present your digital membership card by:
-
Showing the QR code to be scanned by the partner business, OR
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Showing the card to the partner for visual verification of your name and member number
When to show your card:
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Before purchasing or booking services with a partner
-
At the time of payment or check-in
-
When requested by the partner business
9.3 Partner Verification Process
Partner businesses have the right to:
-
Scan your QR code or view your membership card
-
Confirm your membership is active and valid
-
Refuse the discount if you cannot provide a valid membership card
Data Shared During Verification:
When you present your membership card to a partner:
-
The partner can see: Your name, membership number, and membership status (active/expired)
-
The partner does NOT receive: Your email address, postal address, phone number, payment details, or children's ages
-
We may verify membership status if a partner contacts us, but we only confirm "active" or "inactive" - no personal details
9.4 Member Responsibilities
You agree to:
-
Keep your digital membership card accessible (save to your device or email)
-
Present your card when redeeming partner offers
-
Not share your membership card or number with non-members
-
Not screenshot or copy your card for others to use
-
Report lost or compromised membership cards immediately to hello@westberkshirefamilylife.com
9.5 Card Misuse
Misuse of your membership card may result in:
-
Denial of discount by partner businesses
-
Suspension or termination of your membership without refund
-
Legal action could be taken if fraud is detected
Examples of misuse:
-
Sharing your card with friends or family who are not members
-
Selling or transferring your membership to others
-
Creating fake or duplicate membership cards
-
Using an expired or cancelled membership card
9.6 Lost or Stolen Cards
If your membership card is lost, deleted, or compromised:
-
Email hello@westberkshirefamilylife.com immediately
-
We will issue a replacement card with a new membership number if necessary
-
Your previous card will be deactivated to prevent misuse
9.7 Technical Issues
If you cannot access your digital card:
-
Check your email confirmation for the card attachment (please check spam)
-
Log into your Frontcover customer portal to download again
-
Contact hello@westberkshirefamilylife.com for assistance
Alternative verification: If you are at a partner business and cannot access your card, the partner may contact us to verify your active membership status using your name and member number.
9.8 No Physical Cards
We do not issue physical plastic membership cards as part of our commitment to environmental sustainability. All memberships are digital only.
10. Data Processing and Privacy
10.1 Data Collection and Use
We collect and process the following data for subscription fulfillment and personalised service delivery:
-
Year of birth
-
Postcode
-
Activity age range preference
-
Contact details (name, email, phone)
-
Payment details (processed securely by Stripe)
10.2 Purpose of Processing
Your data is used for:
-
Subscription fulfilment and billing
-
Helping to ensure events and activities are relevant to listed interests
-
Delivering newsletters and marketing communications
-
Providing customer support
10.3 Data Retention
We retain your data:
-
For the duration of your active subscription
-
Until you request deletion (subject to legal obligations)
-
Financial and legal records for 6 years as required by law
10.4 Third-Party Processing
Your subscription data is processed by:
-
Frontcover: Manages membership accounts, subscription status, and customer portal functionality
-
Stripe: Securely processes all payment and billing information in compliance with PCI-DSS standards
-
Mailchimp/Wix: Delivers email newsletters and communications (your name and email address only)
These processors maintain their own privacy policies and security standards:
For complete details about data processing, please see our Privacy Policy.
11. Cancellation and Refunds
11.1 Cancellation Rights
You may cancel your subscription at any time:
Primary Method - Customer Portal:
Use the "Manage Your Subscription" feature via your Frontcover customer portal. This provides immediate access to view your membership details and cancellation options. You can access your portal through the link provided in your membership confirmation email or by logging into your account on our website.
Alternative Method - Direct Contact:
If you experience any issues accessing the subscription portal, please contact us at hello@westberkshirefamilylife.com and we will assist you with the cancellation process within 1 working day.
Cancellation takes effect at the end of your current billing period. You will retain access to membership benefits until that date.
11.2 Refund Policy
-
14-Day Cooling-Off Period: You may cancel within 14 days of subscription for a full refund for ANY reason. You may use member offers during this trial period - we stand behind the value of our service.
-
Offer Guarantee Refund: You may claim a pro-rata refund if fewer than 8 exclusive offers are available at any point during your subscription year. Contact us at hello@westberkshirefamilylife.com to request this refund.
-
Standard Subscriptions: After the 14-day trial period, membership fees are non-refundable except for the Offer Guarantee or as required by law.
How to Claim Offer Guarantee Refund:
If at any point you notice fewer than 8 exclusive offers available:
-
Email hello@westberkshirefamilylife.com with "Offer Guarantee Refund" in the subject line
-
Include the date you noticed the shortage
-
We will verify and process a pro-rata refund for the affected period within 14 days
11.3 Consumer Rights
Nothing in these terms excludes or limits your statutory rights as a consumer under UK law, including the Consumer Rights Act 2015. Your statutory rights remain unaffected.
11.4 Effect of Cancellation
Upon cancellation after the 14 day cooling off period, you will lose access to membership benefits at the end of your current billing period. If cancellation occurs within the 14 day cooling off period membership services end when the refund is processed. Previously obtained offers remain valid according to partner terms and your statutory consumer rights.
12. Prohibited Uses
Members may not:
-
Violate any applicable laws or regulations
-
Use the Service for fraudulent or unauthorised purposes
-
Attempt to circumvent usage limitations or restrictions
-
Interfere with the Service's operation or security
-
Use automated systems to access benefits
-
Misrepresent eligibility for Partner discounts
13. Service Availability
13.1 Service Uptime
While we strive for continuous availability, we do not guarantee uninterrupted access to the Service. We may suspend Service for maintenance or improvements.
13.2 Force Majeure
We are not liable for Service interruptions due to circumstances beyond our reasonable control.
14. Privacy and Data Use
Your personal information is collected and used according to our Privacy Policy. By subscribing, you consent to data sharing with Partners as necessary to provide membership benefits.
15. Limitation of Liability
15.1 Liability Cap
Our total liability to you in any 12-month period shall not exceed the greater of:
-
The total membership fees you have paid to us in the 12 months preceding the claim
This cap applies to all claims arising from or related to your membership, these Terms, or your use of our services, except where law prohibits such limitation.
15.2 Exclusions from Liability Cap
Nothing in these Terms excludes or limits our liability for:
-
Death or personal injury caused by our negligence
-
Fraud or fraudulent misrepresentation
-
Any other liability that cannot be excluded or limited under UK law
15.3 Scope of Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW:
-
We are not liable for indirect, incidental, consequential, or punitive damages
-
We are not liable for loss of profits, data, goodwill, or business opportunities
-
We are not responsible for the quality, safety, or legality of Partner Services
-
We do not warrant that Partner Services will meet your expectations
-
We exclude all warranties regarding third-party services and content
15.4 Partner Service Disclaimer
Partner Services are provided by independent third parties. Your use of Partner Services is at your own risk. We are not liable for:
-
The quality, availability, or performance of Partner Services
-
Any disputes between you and Partner businesses
-
Injuries, losses, or damages arising from Partner Services
-
Partner businesses' failure to honour discounts or terms
16. Termination
16.1 Termination by Us
We may terminate your membership immediately if you:
-
Breach these Terms
-
Engage in prohibited activities
-
Provide false information
-
Fail to pay required fees
16.2 Effect of Termination
Upon termination, you forfeit all membership benefits and any prepaid fees (except where prohibited by law).
17. Modifications to Terms
We may modify these Terms at any time. Material changes will be communicated via email or account notification at least thirty (30) days before taking effect. Continued use of the Service constitutes acceptance of modified Terms.
18. Dispute Resolution
18.1 Informal Resolution
Before pursuing formal dispute resolution, you agree to contact us to attempt informal resolution.
18.2 Governing Law
These Terms are governed by the laws of England and Wales without regard to conflict of law principles.
19. General Provisions
19.1 Entire Agreement
These Terms, together with our Privacy Policy and Terms of Use, constitute the entire agreement between us.
19.2 Severability
If any provision is found unenforceable, the remaining provisions remain in full effect.
19.3 Assignment
You may not assign your membership or these Terms. We may assign our rights and obligations.
20. Contact Information
For questions about these Terms or your membership:
West Berkshire Family Life
Contact Name: Candice Syndercombe
Email: hello@westberkshirefamilylife.com
Website: www.westberkshirefamilylife.com
Postal Address:
101 Home Straight, Newbury, Berkshire RG14 7WU
ICO Registration Number: ZB939113
These Terms and Conditions are effective as of 20 October 2025 and supersede all prior agreements relating to membership services.
EDITORIAL AND ADVERTISING DISCLOSURE POLICY
West Berkshire Family Life
Last Updated: 20th October 2025
1. OUR COMMITMENT TO TRANSPARENCY
West Berkshire Family Life is committed to transparency in all our content and business relationships. This policy explains how we select, feature, and present businesses and content on our platform, including any commercial relationships.
2. TYPES OF CONTENT
2.1 Editorial Content
Independent editorial content is created by our team based on our own research, experience, and judgment. This includes:
-
Blog posts and articles
-
Event recommendations
-
Family activity guides
-
Area guides and local information
2.2 Sponsored Content
Sponsored content is created in partnership with businesses who pay for feature placement. This includes:
-
Paid business listings
-
Featured business profiles
-
Sponsored articles or posts
-
Promotional features
2.3 Affiliate Content
Affiliate content includes links or features where we may receive commission or payment if you make a purchase or booking through our referral.
3. HOW WE LABEL CONTENT
We clearly distinguish between editorial and commercial content using the following methods:
3.1 Sponsored Content Labels
All sponsored or paid content will be clearly marked with one of the following labels:
-
"SPONSORED" (our standard label)
-
"Paid Partnership"
-
"Advertising Feature"
-
"Promoted Content"
-
"In Partnership With [Business Name]"
-
“Pr Visit”
Our primary label is "SPONSORED" which appears on all paid business listings, featured placements, and commercial partnerships in accordance with UK advertising standards (Consumer Protection from Unfair Trading Regulations 2008 and ASA Code).
3.2 Affiliate Disclosures
Content containing affiliate links will include clear disclosure such as:
-
"This post contains affiliate links. We may earn commission if you make a purchase"
-
"Affiliate Link"
-
Disclosure at the start or end of relevant articles
3.3 Placement
Disclosure labels will be:
-
Clearly visible and prominent
-
Placed at or near the top of content
-
In plain, easy-to-understand language
-
Not hidden in fine print or unclear terminology
4. BUSINESS LISTING CRITERIA
4.1 Featured Businesses
Businesses featured on West Berkshire Family Life may be:
-
Paid listings: Businesses that pay for featured placement
-
Editorial selections: Businesses we choose to feature independently
-
Mixed: Businesses that pay for enhanced visibility but meet our editorial standards
4.2 Selection Standards
Whether paid or unpaid, all featured businesses must meet our standards:
-
Relevant to families in West Berkshire and surrounding areas
-
Appropriate for children and families
-
Operating legally and ethically
-
Meeting basic quality standards
4.3 What We Don't Guarantee
Payment for listing or sponsorship does NOT guarantee:
-
Positive reviews or endorsements
-
Specific placement or ranking
-
Ongoing feature (we reserve right to remove)
-
Leads, sales, or business outcomes
5. EDITORIAL INDEPENDENCE
5.1 Our Editorial Standards
Our editorial team maintains independence in:
-
Selecting which businesses to feature editorially
-
Writing honest reviews and descriptions
-
Deciding content topics and focus
-
Maintaining quality standards
5.2 Commercial Influence
While businesses may pay for visibility:
-
Payment does not influence editorial opinion
-
We maintain the right to honest assessment
-
We may feature competitors alongside paid listings
-
We reserve the right to remove paid listings if standards are not met
6. VETTING PROCESS
6.1 Business Verification
Before featuring any business, we take reasonable steps to verify:
-
The business is legitimately operating
-
Contact information is accurate
-
No significant public complaints or concerns
6.2 Ongoing Monitoring
We periodically review featured businesses and may remove listings if:
-
We receive credible complaints
-
The business ceases trading
-
Standards are no longer met
-
Legal or regulatory issues arise
6.3 Limitations
Our vetting is limited and does not constitute:
-
A guarantee of quality or safety
-
An endorsement or recommendation
-
A comprehensive background check
-
Ongoing monitoring of all activities
Users must conduct their own due diligence before engaging with any business.
7. DISCLOSURE TO BUSINESSES
When businesses pay for features, we clearly communicate:
-
What they are paying for (visibility, not endorsement)
-
Terms of the listing (duration, placement, terms)
-
Our editorial independence
-
Our right to remove content
-
No guarantee of outcomes
7. SAFEGUARDING AND FAMILY SAFETY
7.1 Our Commitment
As a family-focused platform, we take the safety and wellbeing of families seriously. We feature businesses that serve families, including services for adults (such as parent workshops, health practitioners, fitness classes) and services involving children (such as activities and events). We aim to feature only businesses that are appropriate and operate responsibly.
7.2 Basic Safety Checks
When vetting businesses, we consider:
-
Whether the business operates legally and ethically
-
Any publicly available information about the business
-
The nature of services and appropriateness for a family audience
-
Any significant public complaints or concerns
7.3 Limitations of Our Vetting
Our vetting process is limited and does not constitute:
-
DBS (Disclosure and Barring Service) checks
-
Verification of professional qualifications or certifications
-
Comprehensive background investigations
-
Ongoing monitoring of all business activities
-
A guarantee of safety, quality, or suitability
Parents and guardians must conduct their own due diligence before engaging any business or service.
7.4 Services Involving Children
For businesses providing services that involve direct contact with children (such as children's activities), parents should verify that businesses have:
-
Appropriate DBS checks for staff
-
Valid safeguarding policies
-
Relevant qualifications and certifications
-
Appropriate insurance cover
-
References or reviews from other families
We do not verify these requirements ourselves. This is the responsibility of parents and the businesses themselves.
7.5 Reporting Concerns
If you have concerns about a business featured on our platform:
-
Immediate safety concerns: Contact local authorities or police
-
General concerns: Email us at hello@westberkshirefamilylife.com with "Safeguarding Concern" in the subject line
-
We will investigate and may remove the business listing
7.5 Reporting Concerns
If you have concerns about a business featured on our platform:
-
Immediate safety concerns: Contact local authorities or police
-
Discount not honoured: If a partner business refuses to honour the member discount when you present a valid membership card, email us at hello@westberkshirefamilylife.com with "Partner Discount Issue" in the subject line. Include the business name, date, and details of what happened. We will investigate and may remove the business from our programme.
-
General concerns: Email us at hello@westberkshirefamilylife.com with "Safeguarding Concern" in the subject line
-
We will investigate and may remove the business listing
7.6 Our Responsibilities and Limitations
We are not responsible for:
-
The actions of featured businesses
-
Safety incidents involving third-party services
-
Verifying qualifications, credentials, or DBS checks
-
Monitoring ongoing business practices
-
Services provided to families by featured businesses
We are a directory and advertising platform, not a regulatory body or accreditation service.
8. CONSUMER PROTECTION
8.1 Your Rights
As a user of our website:
-
You have the right to know when content is sponsored
-
You can report misleading labelling
-
You can request clarity on any business relationship
-
You retain all consumer rights when dealing with featured businesses
8.2 Complaints
If you believe content is not properly labelled or disclosed:
-
Subject: "Disclosure Concern"
-
We will investigate and respond within 7 working days
9. LEGAL COMPLIANCE
This policy complies with:
-
Consumer Protection from Unfair Trading Regulations 2008
-
Advertising Standards Authority (ASA) guidelines
-
Competition and Markets Authority (CMA) guidance on endorsements and reviews
-
CAP Code (UK Code of Non-broadcast Advertising)
We adhere to the principle that advertising must be obviously identifiable as such.
10. DATA AND PRIVACY
Commercial relationships do not affect:
-
How we handle your personal data (see Privacy Policy)
-
Your subscription benefits
-
Your rights under UK GDPR
-
Our security standards
Businesses do not receive your personal information unless you directly engage with them.
11. SPECIFIC DISCLOSURES
11.1 Membership Offers
Discounts available through our membership may include:
-
Paid partnerships with businesses
-
Commission-based arrangements
-
Negotiated member-exclusive rates
Each offer's commercial nature will be disclosed in the offer details.
11.2 Event Listings
Events featured may include:
-
Paid event promotions
-
Events from businesses with existing commercial relationships
-
Editorially selected events
Event listings will indicate if they are promoted/sponsored.
11.3 Reviews and Ratings
If we publish reviews or ratings:
-
We will disclose if a business paid for feature
-
Ratings reflect genuine assessment
-
We do not alter reviews based on payment
-
User reviews (if collected) are genuine
12. CHANGES TO RELATIONSHIPS
If our commercial relationship with a business changes:
-
We will update disclosures accordingly
-
Past content may be updated with new disclosure labels
-
We are not required to remove previously paid content unless it violates current standards
13. EXCEPTIONS
The following content is NOT considered sponsored:
-
Links to official resources (NHS, local councils)
-
References to businesses for factual purposes
-
Public service information
-
Links required for functionality (payment processors, etc.)
14. ACCOUNTABILITY
14.1 Our Responsibilities
We commit to:
-
Clear and honest disclosure
-
Prompt correction of labelling errors
-
Regular policy review and updates
14.2 Reporting Concerns
Report disclosure concerns to:
-
Subject: "Editorial Disclosure Concern"
-
Include: URL, specific concern, date noticed
We take disclosure obligations seriously and will investigate all reports.
14.3 Regulatory Bodies
You may also report concerns to:
-
Advertising Standards Authority (ASA): www.asa.org.uk
-
Competition and Markets Authority (CMA): www.gov.uk/cma
15. CONTACT INFORMATION
For questions about our editorial and disclosure policies:
West Berkshire Family Life Contact Name: Candice Syndercombe
Email: hello@westberkshirefamilylife.com
Website: www.westberkshirefamilylife.com
Postal Address: 101 Home Straight, Newbury, Berkshire RG14 7WU
ICO Registration Number: ZB939113
This policy demonstrates our commitment to transparency and consumer protection. We believe families deserve to know when content has commercial relationships so they can make informed decisions.
THIRD-PARTY BUSINESS LISTING TERMS AND CONDITIONS
West Berkshire Family Life
Last Updated: 6 October 2025
1. INTRODUCTION AND ACCEPTANCE
These Business Listing Terms and Conditions ("Business Terms") govern the relationship between West Berkshire Family Life ("we", "us", "our", "WBFL") and businesses ("you", "your", "Business") that wish to be featured or listed on our website www.westberkshirefamilylife.com ("Website").
By applying for a listing, paying for a listing, or providing information for inclusion on our Website, you agree to be bound by these Business Terms.
2. ELIGIBILITY AND APPROVAL
2.1 Application Process
Businesses may apply for listing by:
-
Submitting an application via our website
-
Contacting us directly at hello@westberkshirefamilylife.com
-
Responding to our invitation
2.2 Our Right to Accept or Refuse
We reserve the absolute right to:
-
Accept or refuse any business listing application
-
Remove any existing listing at any time
-
Modify or edit listing content
-
Change listing terms and conditions
We are not obligated to provide reasons for refusal or removal.
2.3 Eligibility Criteria
To be eligible for listing, your business must:
-
Be legitimately operating and legally registered (where required)
-
Be relevant to families in West Berkshire and surrounding areas
-
Comply with all applicable laws and regulations
-
Meet our quality and safety standards
-
Be appropriate for a family audience
3. TYPES OF LISTINGS
3.1 Paid Listings
Businesses that pay for featured placement, enhanced visibility, or sponsored content.
3.2 Editorial Listings
Businesses selected by our editorial team for inclusion without payment.
3.3 Hybrid
Businesses may transition between paid and editorial status at our discretion.
3.4 Combined Packages
Businesses may purchase combined packages that include:
-
Directory/advertising placement PLUS
-
Participation in the Member Discount Programme
Combined Package Terms:
-
All terms in Section 19 (Member Discount Programme) apply to the discount component
-
Standard listing terms apply to the advertising component
-
Pricing for combined packages is detailed in our media pack or at our discretion
-
Both components run for agreed term (typically one year)
-
Businesses must honour both advertising agreement and discount commitment
-
Non-renewal of one component does not automatically cancel the other unless specified
4. LISTING FEES AND PAYMENT
4.1 Fee Structure
Fee structure and partnership options are detailed in our current media pack, available upon request at hello@westberkshirefamilylife.com.
-
Fees are determined by listing type, placement, and duration
-
Current pricing is provided in our media pack
-
Fees are subject to change with 30 days' notice to existing clients
-
All fees include VAT
-
4.2 Payment Terms and Tax Compliance
-
Payment must be made in advance unless otherwise agreed
-
Payment accepted via bank transfer to details provided on invoice
-
Invoices must be paid within 30 days of issue
-
All invoices will comply with UK tax requirements and include:
-
Our business name and address
-
Unique invoice number and date
-
Your business name and address
-
Clear description of services provided
-
Total amount payable
-
Payment terms (30 days from invoice date)
-
Bank transfer details
-
-
Businesses are responsible for their own tax obligations and reporting
-
You must retain invoices for at least 6 years for HMRC compliance
-
Late payment may result in listing suspension or removal
-
Bank transfer details will be provided with each invoice
-
Interest may be charged on overdue invoices in accordance with the Late Payment of Commercial Debts (Interest) Act 1998
Note: We are not currently VAT registered. Our invoices do not include VAT. If our VAT status changes, we will notify existing clients with 30 days' notice before VAT is applied to renewals.
4.2 No Refunds
Listing fees are generally non-refundable except in circumstances where:
-
We terminate your listing without cause within the first 14 days
-
As required by law
-
At our sole discretion in exceptional circumstances
5. CONTENT AND MATERIALS
5.1 Information Provided by Business
You must provide:
-
Accurate and current business information
-
Lawful and appropriate images and content
-
Correct contact details
-
Current pricing and availability information
-
Any required legal disclosures
5.2 License to Use
By providing content, you grant us a non-exclusive, worldwide, royalty-free licence to:
-
Display your business information on our Website
-
Use your business name, logo, and images
-
Edit, modify, or adapt content for formatting
-
Use content in marketing materials promoting our Website
-
Share content across our digital platforms
5.3 Content Standards
All content must:
-
Be accurate and not misleading
-
Comply with UK advertising standards
-
Be appropriate for family audiences
-
Not infringe third-party rights
-
Not contain offensive or harmful material
5.4 Our Editorial Rights
We reserve the right to:
-
Edit content for length, clarity, or appropriateness
-
Add contextual information or disclaimers
-
Remove or modify content that violates standards
-
Write our own descriptions or commentary
6. WHAT WE DO NOT GUARANTEE
6.1 No Guarantee of Results
We do NOT guarantee:
-
Specific placement, ranking, or visibility
-
Number of views, clicks, or impressions
-
Leads, enquiries, bookings, or sales
-
Positive reviews or endorsements
-
Exclusive feature (competitors may be listed)
-
Ongoing feature beyond agreed term
6.2 No Endorsement
Listing on our Website does NOT constitute:
-
An endorsement or recommendation
-
A guarantee of quality or safety
-
Verification of all business claims
-
Ongoing monitoring of business practices
7. BUSINESS REPRESENTATIONS AND WARRANTIES
You represent and warrant that:
-
You have authority to enter this agreement
-
All information provided is accurate
-
You hold necessary licences and permissions
-
Your business complies with all applicable laws
-
You have insurance appropriate to your business
-
Content does not infringe third-party rights
8. BUSINESS RESPONSIBILITIES
8.1 Legal Compliance and Insurance
You must:
-
Comply with all applicable laws and regulations
-
Maintain necessary licences, permits, and certifications
-
Follow health and safety requirements
-
Comply with data protection laws
-
Adhere to consumer protection regulations
Insurance Recommendation: While we do not mandate specific insurance requirements for all business types, we strongly recommend that businesses maintain appropriate insurance cover, including:
-
Public liability insurance (especially for businesses providing services or events)
-
Professional indemnity insurance (where applicable)
-
Product liability insurance (for businesses selling products)
Businesses providing services directly involving children or vulnerable individuals should ensure they have adequate insurance and safeguarding measures in place.
You represent that you have assessed the risks associated with your business operations and have obtained appropriate insurance coverage for your activities.
8.2 Customer Relations
You are solely responsible for:
-
All transactions with customers who find you via our Website
-
Customer service and complaint handling
-
Product/service quality and delivery
-
Refunds and returns
-
Any disputes with customers
8.3 Information Updates
You must promptly notify us of:
-
Changes to business information
-
Business closure or relocation
-
Changes to services or pricing
-
Any incidents affecting your listing suitability
9. PROHIBITED CONDUCT
Businesses must NOT:
-
Provide false or misleading information
-
Impersonate other businesses
-
Engage in fraudulent activity
-
Violate intellectual property rights
-
Post inappropriate content
-
Attempt to manipulate listings or rankings
-
Disparage WBFL or other businesses
-
Use listing for unlawful purposes
10. REMOVAL AND SUSPENSION
10.1 We May Remove Your Listing If:
-
You breach these Business Terms
-
Payment is not received within 30 days
-
We receive credible complaints about your business
-
Your business ceases trading
-
We reasonably believe listing poses risk to users
-
Legal or regulatory issues arise
-
You request removal
10.2 Immediate Removal
We may remove listings immediately without notice for:
-
Serious breaches of these terms
-
Illegal activity
-
Safety concerns
-
Fraud or misrepresentation
-
Urgent safeguarding issues
10.3 Notice and Right to Respond
For non-urgent removals:
-
We will notify you of the issue or complaint
-
You will have an opportunity to respond (typically 7 working days)
-
We will consider your response before making a final decision
-
Our decision regarding removal is final
For urgent removals (safety, legal, or serious breach):
-
Listing may be removed immediately
-
You will be notified of removal and reasons
-
You may submit a response, but removal stands pending investigation
10.4 No Refund on Removal for Breach
If we remove your listing for breach of these terms, no refund is provided for the remaining contracted period.
11. LIABILITY AND INDEMNITY
11.1 Business Liability
You are solely liable for:
-
All aspects of your business operations
-
Services and products provided to customers
-
Any injury, loss, or damage caused by your business
-
Compliance with laws and regulations
-
Accuracy of information provided
11.2 Indemnification
You agree to indemnify and hold harmless WBFL, its officers, employees, and agents from:
-
Any claims arising from your business operations
-
Claims related to your listing content
-
Breach of these Business Terms
-
Your violation of any laws or third-party rights
-
Customer complaints or disputes
11.3 Our Liability Limitations
To the maximum extent permitted by law:
-
We are not liable for business losses or lost profits
-
Our liability is limited to fees paid by you in the preceding 12 months
-
We exclude liability for indirect or consequential losses
-
Nothing excludes our liability for death, personal injury, or fraud
12. INTELLECTUAL PROPERTY
12.1 Your IP
You retain ownership of your trademarks, logos, and content, subject to the licence granted in Section 5.2.
12.2 Our IP
WBFL owns all rights to:
-
The Website design and functionality
-
Our branding and trademarks
-
Content we create (descriptions, articles, etc.)
-
The compilation and arrangement of listings
12.3 Restrictions
You may not:
-
Copy or reproduce our Website structure
-
Use our branding without permission
-
Scrape or harvest our content
-
Create derivative works from our Website
13. DATA PROTECTION AND PRIVACY
13.1 Business Data
We process business contact information according to our Privacy Policy. This includes business name, contact details, trading address, and listing information. This data is processed on the lawful basis of contract performance and legitimate interests.
13.2 Data Sharing and Member Data
Critical - Member Data Protection:
-
We do NOT share member personal data (names, emails, addresses, contact details) with businesses
-
Members' personal information remains confidential
-
If a member contacts your business directly or redeems an offer, you may collect their data directly from them
-
Any member data you collect directly is between you and the member
-
You must not request member lists, databases, or contact details from us
Data You May Receive:
-
Anonymised, aggregated statistics about your listing performance (e.g., "50 views this month", "12 offer redemptions")
-
These statistics cannot identify individual members
-
Individual member contact only when they initiate contact with you
-
Verification of membership status if a member presents a membership card/code
Data You Must NOT Request:
-
Lists of all members
-
Member email addresses or contact details
-
Member personal information for marketing purposes
-
Access to our member database
-
Any personally identifiable information about members
Membership Verification Process:
When members redeem your exclusive offers, they will present a digital membership card containing:
-
Member's name
-
Unique membership number
-
QR code for scanning
-
Membership validity status
What You May Do:
-
Scan or view the member's digital membership card
-
Contact us at hello@westberkshirefamilylife.com to verify active membership status (we will confirm "active" or "inactive" only)
What You Must NOT Do:
-
Request the member's email address, postal address, or phone number for membership verification purposes (members may voluntarily provide this for bookings/services, which is a separate matter)
-
Share, sell, or use membership numbers for any purpose other than verifying eligibility for your discount
-
Create databases of member information for marketing purposes
-
Contact members directly using information from membership cards without their separate consent
-
Retain member data longer than necessary for the transaction and your legal obligations
-
Use member data in violation of UK GDPR
Verification Support:
If you need to verify a membership is valid:
-
Email hello@westberkshirefamilylife.com with subject "Membership Verification"
-
Provide the membership number shown on the card
-
We will respond within 24 hours with confirmation of active status only (no personal details)
13.3 Your GDPR Obligations
As an independent data controller, you must:
-
Have your own privacy policy compliant with UK GDPR
-
Obtain necessary consents from individuals (including members who contact you)
-
Handle all personal data securely and lawfully
-
Respond to data subject access requests
-
Report data breaches to the ICO where required
-
Not use member data for purposes beyond the original transaction
-
Delete or anonymise data when no longer needed
13.4 Data Processing Agreements
If we process any personal data on your behalf (which we typically do not), a separate Data Processing Agreement (DPA) must be executed. Standard listing services do not involve us processing data on your behalf.
13.5 Member Verification
You may verify a member's active membership status by:
-
Requesting they show their membership confirmation email
-
Asking them to provide their membership number
-
Contacting us at hello@westberkshirefamilylife.com to verify (we will confirm active status only, no personal details)
We will only confirm: "Yes, this membership is active" or "No, this membership is not active." We will not provide any additional personal information.
13.6 Your Data Responsibilities
You acknowledge and agree that:
-
You are solely responsible for your own data protection compliance
-
You will not use our platform to collect member data inappropriately
-
You will handle any member data you collect in compliance with UK GDPR
-
Breach of data protection laws may result in immediate termination
-
You indemnify us against any claims arising from your data processing activities
13.7 Data Retention
We retain your business data:
-
For the duration of our business relationship
-
For 6 years after termination for tax and legal compliance purposes
-
Until you request deletion (subject to legal retention requirements)
You may request access to, correction of, or deletion of your business data by contacting our Data Protection Officer at hello@westberkshirefamilylife.com.
14. TERM AND TERMINATION
14.1 Listing Duration
Paid listings run for the agreed term (e.g., monthly, annually). Editorial listings may be featured indefinitely at our discretion.
14.2 Renewal
Paid listings require manual renewal. We will contact you prior to expiry to discuss renewal options. Listings expire at the end of the agreed term unless renewed.
14.3 Early Termination by Business (Break Clause)
We understand business circumstances change. If you need to exit your listing agreement before the contracted term ends:
Standard Early Exit Option: You may terminate early by providing:
-
60 days' written notice to hello@westberkshirefamilylife.com
-
Payment of 50% of the remaining contract value
-
Your listing remains active during the 60-day notice period
How It Works - Example:
-
12-month contract at £600 total
-
After 4 months, you decide to exit
-
8 months remaining = £400
-
Early exit fee = 50% of £400 = £200
-
You pay £200, saving £200 compared to full contract
-
Your listing stays active for 60 more days
Exceptional Circumstances: In cases of:
-
Business closure or insolvency
-
Serious financial hardship
-
Other exceptional circumstances beyond your control
Please contact us to discuss your situation. We may waive or reduce the early exit fee at our sole discretion. We want to be fair and reasonable partners.
Notice Requirement: All early termination requests must be submitted in writing to hello@westberkshirefamilylife.com with:
-
Business name and listing details
-
Requested termination date (minimum 60 days from notice)
-
Reason for early termination (optional but helps us improve)
14.4 Calculation of Early Exit Fee
The 50% early exit fee is calculated as:
-
Determine total remaining months of contract
-
Calculate remaining contract value (monthly rate × remaining months)
-
Apply 50% reduction
-
Invoice for 50% amount
Payment of the early exit fee is due within 14 days of invoice date. Your listing will be removed at the end of the 60-day notice period or upon payment of the exit fee, whichever is later.
14.5 Early Termination by Us
With Cause (Breach of Terms): We may terminate your listing immediately without refund if you:
-
Breach these Business Terms
-
Provide false or misleading information
-
Fail to pay invoices within 30 days
-
Receive credible complaints or safety concerns
-
Engage in conduct that damages our reputation
Without Cause (Our Discretion): We may terminate your listing at any time for business reasons unrelated to your conduct. In such cases:
-
We will provide 60 days' written notice (matching your notice period)
-
We will provide a pro-rata refund for unused time
-
You remain entitled to the notice period or immediate refund at our discretion
Example: If you have paid for 12 months and we terminate without cause after 6 months, you will receive a refund for the unused 6 months (or we may allow your listing to continue for the notice period).
Platform Changes: We reserve the right to modify, suspend, or discontinue our service. In such cases, we will provide reasonable notice and pro-rata refunds where appropriate.
14.6 Termination by Business
You may request listing removal at any time by emailing hello@westberkshirefamilylife.com. However, payment obligations for the contracted term remain (see Section 14.3 regarding early termination).
14.7 Effect of Termination
Upon termination:
-
Your listing will be removed
-
Our licence to use content terminates (except archival copies)
-
Payment obligations for current term remain
-
Indemnification obligations survive
15. CHANGES TO THESE TERMS
We may modify these Business Terms at any time. Material changes will be communicated via email with 30 days' notice. Continued use of listing services constitutes acceptance.
16. DISPUTE RESOLUTION
16.1 Informal Resolution
Before formal proceedings, parties agree to attempt informal resolution.
16.2 Governing Law
These Business Terms are governed by English law.
16.3 Jurisdiction
Disputes will be resolved in the courts of England and Wales.
17. GENERAL PROVISIONS
17.1 Entire Agreement
These Business Terms constitute the entire agreement regarding business listings, unless a separate written agreement exists.
17.2 Severability
If any provision is unenforceable, remaining provisions remain in effect.
17.3 No Partnership
No partnership, joint venture, or employment relationship exists between WBFL and listed businesses.
17.4 Assignment
Businesses may not assign these terms. We may assign our rights to a successor.
17.5 Waiver
Our failure to enforce any right does not waive that right.
18. COMPETITION AND EXCLUSIVITY
18.1 No Exclusivity
Unless specifically agreed in writing, we do not offer or require exclusivity:
-
Businesses may advertise with competing family directories or platforms
-
Businesses may offer similar or better discounts through other channels
-
We may feature multiple businesses in the same category or sector
-
Members are free to use competing services and platforms
18.2 Independent Pricing
All discount terms and pricing are set independently by each business. We do not:
-
Coordinate pricing between competing businesses
-
Dictate pricing structures or discount levels
-
Require price parity with competitors or other platforms
-
Share pricing information between competitors
18.3 Competition Act Compliance
Both parties agree to comply with the Competition Act 1998 and Competition and Markets Authority guidelines. Neither party will engage in anti-competitive practices including:
-
Price-fixing or coordination with competitors
-
Market sharing or allocation agreements
-
Bid-rigging or collusion
-
Abuse of dominant market position
18.4 Independent Business Decisions
Each business makes independent decisions about:
-
Their own pricing and discount strategies
-
Which platforms or directories to use
-
Terms and conditions for their services
-
Marketing and promotional activities
19. MEMBER DISCOUNT PROGRAMME (OPTIONAL)
19.1 Participation
Businesses may optionally participate in our Member Discount Programme, which features their exclusive offers on our membership benefits page.
19.2 Separate Agreement
Participation in the Member Discount Programme is a separate arrangement from general directory listings or advertising services. Terms of participation, including discount amounts and conditions, are agreed separately.
19.3 Annual Commitment
Businesses participating in the Member Discount Programme agree to:
-
Honour the agreed member discount for a period of one year
-
Renew participation annually if they wish to continue
-
Provide reasonable notice if they do not wish to renew
19.4 Discount Terms
-
Discount details (percentage, conditions, exclusions) are agreed in writing
-
Businesses must honour discounts to valid members during the agreed period
-
Businesses may set reasonable terms and conditions for discount redemption
-
Discounts cannot be withdrawn during the agreed annual period except by mutual agreement
19.5 Verification
Members may be required to show proof of membership (membership card, email, or account verification) to redeem discounts. Businesses may verify membership status with us if needed.
19.6 Non-Renewal
If a business chooses not to renew their discount participation:
-
They must provide at least 45 days' notice before the renewal date
-
Their offer will be removed from the membership benefits page
-
No refund is provided for the expired term
-
They may continue with other advertising services if applicable
19.7 Our Rights
We reserve the right to:
-
Remove businesses from the Member Discount Programme if they fail to honour discounts
-
Adjust the membership benefits page layout and presentation
-
Feature competing businesses offering similar discounts
-
Use discount information in marketing materials
20. CONTACT INFORMATION
For questions about business listings:
Email: hello@westberkshirefamilylife.com
Website: www.westberkshirefamilylife.com
Postal Address: 101 Home Straight, Newbury, Berkshire RG14 7WU
ICO Registration Number: ZB939113
By proceeding with a business listing, you acknowledge that you have read, understood, and agree to these Business Listing Terms and Conditions.
OUR VALUES POLICIES
Last Updated: 20th October 2025
1. COMPLAINTS PROCEDURE
We Want to Hear From You
At West Berkshire Family Life, we take all complaints seriously and use them to improve our services. If something goes wrong, please tell us so we can put it right.
What You Can Complain About
You can complain about:
-
Quality of service or customer support
-
Membership benefits or exclusive offers
-
Billing or subscription issues
-
Website functionality or accessibility
-
Treatment by our team
-
Featured business conduct (we will investigate)
-
Any aspect of our service that didn't meet your expectations
How to Make a Complaint
Step 1: Contact Us
-
Subject Line: Use "Complaint" so we can prioritise your email
-
Include:
-
Your name and membership details (if applicable)
-
Clear description of the problem
-
What happened and when
-
What you'd like us to do to resolve it
-
Any relevant evidence (screenshots, emails, receipts)
-
Step 2: We Acknowledge
-
We'll acknowledge your complaint within 7 working days
-
You'll receive a reference number
-
We'll confirm what happens next
Step 3: We Investigate
-
We'll look into your complaint thoroughly
-
We may contact you for more information
-
We'll consider all evidence fairly
Step 4: We Respond
-
You'll receive our full response within 14 working days of your original complaint
-
We'll explain:
-
What we found
-
What went wrong (if anything)
-
What we'll do to resolve it
-
How we'll prevent it happening again
-
-
If we need more time, we'll let you know and give you a new timeframe
If You're Not Satisfied
Step 5: Independent Help If we still can't resolve your complaint, you can seek independent help:
Citizens Advice Consumer Service
-
Phone: 0808 223 1133
-
Website: www.citizensadvice.org.uk
-
Free, impartial advice on consumer rights
Trading Standards
-
Contact via your local authority
-
Investigate unfair business practices
-
Can take enforcement action
Small Claims Court
-
For financial disputes up to £10,000
Specific Complaint Types
Membership/Billing Complaints:
-
Must be raised within 60 days of the charge
-
Include transaction details
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Explain the issue clearly
Business Partner Complaints:
-
If a featured business treated you poorly or didn't honour a discount
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We will investigate
-
We cannot force refunds from businesses (deal directly with them)
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We will consider their partnership status
Data Protection Complaints:
-
Contact us directly at: hello@westberkshirefamilylife.com
-
You can also complain to the ICO: www.ico.org.uk or 0303 123 1113
What We'll Do
When you complain, we commit to:
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✅ Listen and take you seriously
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✅ Investigate fairly and thoroughly
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✅ Respond within our timescales
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✅ Be honest about what went wrong
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✅ Offer appropriate resolution
-
✅ Learn from mistakes
-
✅ Improve our services
What We Ask From You
Please:
-
Provide clear, accurate information
-
Be respectful to our team
-
Allow us reasonable time to investigate
-
Work with us toward resolution
We won't tolerate abusive or threatening behaviour toward our staff.
Confidentiality
-
Your complaint will be handled confidentially
-
We will only share details with those who need to know
-
Outcomes may be used anonymously to improve services
Learning From Complaints
We track complaints to:
-
Identify patterns and recurring issues
-
Improve our services and processes
-
Train our team
-
Make changes that benefit all members
Record Keeping
We keep complaint records for:
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3 years from resolution
-
To identify trends
-
To demonstrate our handling process
-
As required by law
Contact Information
Make a Complaint: Email: hello@westberkshirefamilylife.com Subject: "Complaint"
Postal Address: West Berkshire Family Life, 101 Home Straight, Newbury, Berkshire RG14 7WU
2. SOCIAL MEDIA POLICY
How We Use Social Media
West Berkshire Family Life uses social media platforms (including Facebook and Instagram) to:
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Share information about family events and activities
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Showcase our member offers and partner businesses
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Engage with the local family community
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Provide customer support
-
Share helpful content for families
Our Commitment
When we use social media, we commit to:
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Respect: Treating everyone with respect and courtesy
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Honesty: Being truthful and transparent
-
Privacy: Never sharing member personal information publicly
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Responsiveness: Responding to messages and comments promptly
-
Safety: Creating a safe, family-friendly environment
What We Post
We Share:
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Local family events and activities
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Member exclusive offers
-
Featured business highlights
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Helpful tips for families
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Community stories and celebrations
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Behind-the-scenes content
We Don't Share:
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Member personal information
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Inappropriate or offensive content
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Misleading claims or information
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Political or controversial content
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Anything harmful to children or families
Your Privacy on Social Media
Tagging and Photos:
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We will never tag individuals in posts without permission
-
We do not share member photos without explicit consent
-
If you are tagged in our content and want to be untagged, just ask
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Any photos we use are either our own, stock photos, or used with permission
Member Data:
-
We never share member lists, emails, or contact details on social media
-
We do not discuss individual memberships publicly
-
Private messages are kept confidential
-
We comply with UK GDPR on all platforms
Your Posts:
-
When you tag us or use our hashtags, we may share your content
-
We will always credit you when sharing
-
Contact us if you want something removed
Responding to You
Message Response Times:
-
We aim to respond to messages within 48 hours (working days)
-
Urgent enquiries: Email hello@westberkshirefamilylife.com for faster response
-
Comments: We monitor and respond regularly
What We Respond To:
-
Questions about membership or events
-
Customer service enquiries
-
Feedback and suggestions
-
Complaints (see our Complaints Procedure)
Community Standards
We want our social media to be welcoming and safe for all families. We expect everyone to:
Be Respectful:
-
Treat others with kindness and respect
-
No bullying, harassment, or personal attacks
-
Disagree politely if you have different views
Be Appropriate:
-
Keep language family-friendly
-
No offensive, discriminatory, or hateful content
-
No spam, advertising, or self-promotion (unless agreed with us)
Be Safe:
-
Don't share personal information about yourself or others
-
Don't share inappropriate content involving children
-
Report concerning content to us or the platform
Moderation
We Will Remove:
-
Spam or promotional content
-
Offensive, abusive, or discriminatory language
-
Inappropriate images or content
-
Personal attacks or harassment
-
Misinformation or harmful advice
-
Content that violates platform rules
We May Block or Report:
-
Repeat offenders
-
Accounts posting harmful content
-
Bots or fake accounts
-
Anyone who threatens or harasses others
Appeals: If you believe we removed your content in error, email hello@westberkshirefamilylife.com to discuss.
Complaints About Social Media
If you have concerns about:
-
Our social media content or conduct
-
How we handled your comment or message
-
Privacy or data protection issues
-
Another user's behaviour on our pages
Contact us: Email: hello@westberkshirefamilylife.com Subject: "Social Media Concern"
See our full Complaints Procedure for how we handle complaints.
Competition and Giveaways
When we run competitions or giveaways on social media:
-
Full terms will be posted with the competition
-
We comply with platform rules and UK law
-
Winners are selected fairly
-
We will contact winners directly via message
-
Personal data collected for competitions is used only for that purpose
Platform-Specific Policies
We follow the terms and policies of each platform:
-
Facebook: Terms of Service and Community Standards
-
Instagram: Terms of Use and Community Guidelines
If platform policies conflict with ours, platform rules take precedence.
Third-Party Content
Links and Recommendations:
-
We may link to external websites or content
-
We do not control third-party content
-
Links do not constitute endorsement
-
Check third-party privacy policies before sharing data
Partner Content:
-
Some posts feature our business partners (marked "Sponsored" or "Partner")
-
Partners are responsible for their own social media conduct
-
See our Editorial Disclosure Policy for more about commercial relationships
Changes to This Policy
We may update this policy as social media platforms and practices evolve. Check back regularly for updates.
Contact
Social Media Queries: Email: hello@westberkshirefamilylife.com
Find Us:
Facebook: https://www.facebook.com/WestBerkshireFamilyLife
Instagram: https://www.instagram.com/westberkshirefamilylife
Postal Address: 101 Home Straight, Newbury, Berkshire RG14 7WU
These policies demonstrate West Berkshire Family Life's commitment to being a responsive and responsible business that serves all families in our community.
Our Commitment
West Berkshire Family Life is committed to equality, diversity, and inclusion. We welcome all families and individuals regardless of background, and we do not discriminate on any grounds protected by the Equality Act 2010.
Protected Characteristics
We do not discriminate based on:
-
Age
-
Disability or health condition
-
Gender reassignment
-
Marriage and civil partnership status
-
Pregnancy and maternity
-
Race, ethnicity, or national origin
-
Religion or belief (or lack of belief)
-
Sex or gender
-
Sexual orientation
How We Uphold Equality
In Our Services:
-
All families are welcome to join our membership programme
-
We ensure our website and services are accessible to people with disabilities
-
We use inclusive language in all our communications
-
We feature diverse businesses that serve all communities
In Our Business Partnerships:
-
We work with businesses that share our commitment to inclusion
-
We encourage partners to be accessible and welcoming to all families
-
We do not feature businesses that discriminate or exclude groups
In Our Content:
-
We represent diverse families in our communications
-
We feature activities and services for all abilities and backgrounds
-
We use respectful, inclusive language
-
We avoid stereotypes and ensure representation
Accessibility
We are committed to making our website and services accessible to everyone.
Zero Tolerance
We have zero tolerance for:
-
Discrimination or harassment by staff, members, or business partners
-
Hate speech or discriminatory language
-
Exclusionary practices or policies
-
Intimidation or bullying
Any reports of discrimination will be taken seriously and investigated promptly.
Report Discrimination
If you experience or witness discrimination related to our services:
-
Subject Line: "Discrimination Concern"
-
What to include: Details of the incident, date, and any evidence
We will:
-
Acknowledge your report within 2 working days
-
Investigate thoroughly and confidentially
-
Take appropriate action
-
Keep you informed of outcomes (where appropriate)
Our Ongoing Work
Equality and inclusion is an ongoing commitment. We:
-
Regularly review our policies and practices
-
Listen to feedback from our diverse community
-
Work with partners who share our values
-
Continuously improve accessibility
Legal Framework
This policy supports our obligations under:
-
Equality Act 2010
-
Human Rights Act 1998
-
UK GDPR (protecting sensitive characteristics data)
-
Consumer Rights Act 2015
Contact
Equality Concerns: hello@westberkshirefamilylife.com
Postal Address: 101 Home Straight, Newbury, Berkshire RG14 7WU
3. ENVIRONMENTAL COMMITMENT
Our Environmental Approach
West Berkshire Family Life is committed to minimising our environmental impact and supporting families to make sustainable choices. As a digital-first platform, we operate with environmental consciousness at our core.
Why This Matters
We believe that protecting the environment is protecting our children's future. The choices we make today affect the world our families will live in tomorrow.
How We Reduce Our Impact
Digital-First Operations:
-
Paperless business: All memberships, communications, and documents are digital
-
No physical cards: Digital membership cards only (reducing plastic waste)
-
Electronic communications: Email newsletters instead of printed materials
-
Cloud-based systems: Efficient, energy-conscious data storage
Contact
Environmental Queries or Suggestions: Email: hello@westberkshirefamilylife.com
Report Environmental Concerns About Partners: Subject: "Environmental Concern"
Postal Address: 101 Home Straight, Newbury, Berkshire RG14 7WU
These policies demonstrate West Berkshire Family Life's commitment to being an ethical, inclusive, responsive, and environmentally conscious business that serves all families in our community.
NEWSLETTER SUBSCRIPTION TERMS
West Berkshire Family Life
Last Updated: 21.10.2025
Free Newsletter Subscription
Thank you for subscribing to our West Berkshire Family Life newsletter!
What You'll Receive
-
Weekly newsletters with family activities, events, and local information
-
Occasional promotional emails about partner offers
-
Seasonal updates and special announcements
How We Use Your Data
When you subscribe to our free newsletter, we collect and process:
-
Your email address
-
Your first name (optional, for personalization)
-
Email engagement data (opens, clicks) to improve our content
This data is processed by:
-
Mailchimp (currently) - our email marketing platform
-
Wix Email Marketing (future migration) - our email marketing platform
For full details, see our [Privacy Policy].
Your Rights
-
✅ Unsubscribe at any time using the link in any email
-
✅ Request to see what data we hold about you
-
✅ Request deletion of your data
-
✅ Update your email preferences
To unsubscribe: Click the unsubscribe link at the bottom of any newsletter email.
To update your details: Email hello@westberkshirefamilylife.com
Newsletter vs Paid Membership
Newsletter Subscription (What you have):
-
Free
-
Email-only
-
No membership benefits
-
Managed via Mailchimp/Wix
Paid Membership (Upgrade available):
-
Includes newsletters PLUS:
-
-
Digital membership card
-
Exclusive partner discounts
-
Member-only offers
-
-
Managed via Frontcover
[Learn More About Membership] [Upgrade to Paid Membership]
Questions?
Email: hello@westberkshirefamilylife.com
By subscribing to our newsletter, you agree to these terms and our Privacy Policy.