SNACKZILLA launches Into Sainsbury’s
-New, 50% less sugar, HFSS compliant oat cookies for kids
SNACKZILLA is an exciting new soft-baked oat cookie brand made especially for kids, soon to take the healthy snacking category by storm, launching in the trial bay at selected Sainsbury’s across the UK on 26th September 2021.
Marieke Syed, Founder of SNACKZILLA, created the brand born out of her frustration at not being able to find healthier snacks for her older children, that were filling, lunchbox ready, but with better nutrition than the junk food they craved.
SNACKZILLA cookies are launching into Sainsbury’s in two delicious flavours – Chocolate and Golden Syrup.
Supporting kids to live healthier lives without compromising on taste or fun, SNACKZILLA cookies are HFSS compliant, contain 50% less sugar than the average sweet biscuit, just 99 calories per cookie, high in fibre, vegan, and free from any artificial colours, flavours or preservatives. They are made in a family run bakery in Yorkshire.
SNACKZILLA is proud to partner with Sainsbury’s working to make their cookies available to families nationwide, and supporting their mission of helping to reduce childhood obesity.
Marieke Syed, Founder of SNACKZILLA said “We’re delighted that Sainsbury’s have committed to make it easier and more accessible for customers to make food choices that are good for them and their families and we are thrilled they have chosen SNACKZILLA to champion this”.
SNACKZILLA supports the Change4Life campaign and the cookies carry the Good Choice Badge, supporting parents to choose healthier, lower sugar snack swaps.
The brand is also collaborating with Give.Help.Share, exclusively for the Sainsburys trial. For every carton sold SNACKZILLA will donate a cookie to the charity for their healthy food workshops they run in schools. Founded by primary school teachers Amanda and Jacqueline, Give.Help.Share aims to: GIVE children nutritious food; HELP feed families; and SHARE food knowledge for a healthier future, providing food parcels to those in need, and educating families on healthy food choices.
The SNACKZILLA donations will support the Give.Help.Share school workshops that focus on healthy snack swaps. The workshops aim to provide children with the opportunity to learn about food, its provenance, diet and health together with budgeting skills in order to empower them to develop healthy eating habits and make informed choices.